"Fly Rod Chronicles with Curtis Fleming" Now Broadcast on Pursuit Channel with Potential to Pick up Millions of New Viewers
By Julie Perine on December 27, 2017
After 15 successful seasons with Outdoor Sportsman Group – virtually taking fans on fly fishing excursions around the world – “Fly Rod Chronicles with Curtis Fleming” announces a new home network.
Starting Jan. 1 and coinciding with the launch of the 2018 season, FRC will air on Pursuit Channel.
“After months of discussions with networks, and business mentors, we made the decision to grow our brand, making this move with the future in mind,” Fleming said.
FRC joins the ranks of renowned programming such as “Ducks Unlimited,” “Mossy Oak GameKeepers,” “Remington Country” and “Safari Club International,” the latter which recently partnered with Pursuit to promote hunting and sustainable-use wildlife conservation.
Pursuit also features Cabela’s Fisherman’s Handbook hosted by the retail giant, a current FRC sponsor and for which Fleming serves as expert fly fishing ambassador.
Not only is the show and its Bridgeport-born host a perfect fit for Pursuit, it’s also a win-win for fans. The network is often included on basic cable, as well as DISH and DIRECTV with no extra channels or bundles to purchase.
Under the three-year contract, FRC has also picked up an extra air time.
“Not only are we increasing to four times per week, we got better anchor times for our viewers, coast to coast,” Fleming said.
For those in the eastern time zone, viewing slots are 9 a.m. Tuesday; 9:30 p.m. Wednesday and 12 noon Saturday. West coast viewers can catch the show primetime at 10 p.m. Pacific time (1 a.m. eastern time) Friday.
Pursuit drew 42.2 million worldwide subscribers in 2017, bringing potential to add a few million additional FRC viewers. All those who tune into FRC in 2018 will enjoy a banner year.
“We feel this is one of our best seasons coming up,” Fleming said. “Not only do we cover different regions of my home state of West Virginia: The New River, Blackwater Falls, Glade Springs and Pipestem State Park – viewers will be able to see our travels to Costa Rica, Alaska, Wyoming, New Zealand, Belize and northern California.”
Under the non-exclusive contract, FRC can be viewed across the planet through the video on-demand service offered by Pursuit, “Pursuit Up.” The Pursuit Up app also offers a live stream of Pursuit Channel so viewers can tune in anywhere they have access to internet. Pursuit Up is also available through Roku and other popular streaming devices. Shows will also be accessible on YouTube in the coming months.
“One advantage for our current and future sponsors is that we don’t have to wait a year and a half to promote shows. This is going to be a more immediate promotion,” Fleming said. “We no longer have to wait up to two years to run our shows Sunday morning on our regional networks. We can mix it up and show the most current episodes.”
Fleming’s daughters Laken and Autumn - who often serve as show co-hosts - are excited about the move to Pursuit Channel. They said it’s been hard to view the show on television while attending college, but now with Pursuit Up, they can stay up to date with episodes and share the videos with their friends.
Fleming and his entire crew thank Outdoor Channel for 15 great seasons and now look forward to the journey ahead with Pursuit. Pursuit CEO Rusty Faulk said he does, too.
“Fly Rod Chronicles is a quality production; second to none,” Faulk said. “Offering tips and tactics of fly fishing, as well as views of West Virginia, about which Curtis is so passionate - and some of the most beautiful waters in the world – the addition of this show will further enhance our offerings at Pursuit. We are thrilled to have the crew on board.”
Pursuit Channel is rapidly growing and is hopeful its reach will touch 70 million households in the years to come.
Editor's Note: See a teaser video of scenes of the 2018 FRC season below.