InnerAction Media (IAM) recently won two 2015 national bronze Telly Awards for their marketing efforts for the Zelda Stein Weiss Cancer Center (ZSWCC) of Mon General Hospital.

 

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs, video and film productions, online commercials, video and films.  Winners represent the best work of advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.

 

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. 

 

“InnerAction Media’saccomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”

 

IAM’s marketing campaign was developed for a multi-state audience to brand the ZSWCC as a leading cancer center.

 

The videos were used on the ZSWCC’s new website (www.mongeneral.com/cancercare) to help educate potential cancer patients on the expertise, experience and knowledge of the oncology team.

 

“Our first priority is getting results for our clients,” said Jim Matuga, IAM CEO.  “We don’t develop campaigns to win awards, but when we are recognized, it’s rewarding to know that people appreciate our quality of work.”

 

“Knowing these stories we helped tell could aid in someone’s decision to seek cancer treatment is very fulfilling,” said Dylan Sheldon, IAM associate producer.

 

Sheldon is a 2010 Bridgeport high school graduate and co-directed and filmed all the videos that were used in the campaign. 

 

During his time at Bridgeport high school, Sheldon was a member of the school’s media production team and attributes his decision to pursue a career as a cinematographer to a few key teachers at the school and many projects he was a part of.

 

“The Zelda Stein Weiss Cancer Center is a place where miracles happen every day,” said Lori Savitch, Mon General Hospital’s director of corporate marketing.  “We wanted a campaign that reflected the brand — a cancer center with cutting edge treatment in a family environment.  InnerAction did a great job meeting our needs.  They have been fantastic partners.”

 

IAM is an advertising and inbound marketing agency with proven expertise in providing marketing communications to connect organizations with their target audience personas.  IAM has vast experience in marketing hospitals, attorneys, construction, and real estate.  They are headquartered in Morgantown, W.Va. and serve the Pittsburgh DMA as their primary market.