Connect Bridgeport
Ad
FacebookTwitterInstagramYouTubeRSS
  • Home
  • News
  • Sports
  • Community
    • Community News
    • Anniversaries
    • Announcements
    • Arts & Entertainment
    • Calendar
    • Churches
    • Clubs & Organizations
    • Directory
    • Farmer's Market
    • File Complaint
    • Greeting Cards
    • Library
    • Lost And Found
    • Obituaries
    • Parks & Recreation
    • Sponsorships
  • Trading Post
    • For Sale
    • Local Deals
    • Services
    • Yard Sales
  • Visitors
  • Relocation
  • Education
  • Jobs
  • Alumni
Ad

Callunas Boutique to Open Today at The Square

By Julie Perine on July 01, 2021

 
Callunas Boutique is the newest addition to The Square in Bridgeport. The announcement was made in April and after months of remodeling and tweaking her space, owner Charli Varner opens for business at 10 a.m. today.
 
Her experience in managing stores including Maurice’s, Charlotte Russe, Cato’s and Francesca’s inspired the Morgantown resident to open a women’s boutique of her own.
 
“I saw through the years what works and what doesn’t work,” she said. “Different companies are doing things that I want to combine. I love fashion and just kind of wanted to do it my way.”
 
Varner describes the boutique style as bohemian and said her pieces are suitable for women of all ages. tops and jeans and flowy dresses in solids, as well as striped and floral patterns. New pieces will arrive weekly to keep inventory flowing, she said.
 
She has spent the past year selecting and purchasing pieces from wholesalers, including Faire and Doe and Rae. While building up her inventory, Varner kept her eyes open for a boutique location. When she learned about the available space at The Square, she decided it was ideal.
 
The boutique is in the end cap building which previously housed Wholesale Tire. Varner is leasing the middle space between Insight Astronomy and The Bridge Nutrition.
 
“We are excited,” property owner Scott Werdebaugh. “It’s a nice addition and will create some nice energy with this group of businesses.”
 
In addition to women’s clothing, Callunas Boutique will carry a baby/toddler girl’s line custom created by a friend, as well as jewelry and novelties. More jewelry is on the way and the addition of hats and handbags.
 
“We have necklaces, bracelets and earrings, as well as candles, little jars of gummy bears and other gift items,” Varner said. “When I worked at Francesca’s (in Morgantown), I decided this was the kind of store I wanted. They had a little bit of everything.”
 
Family members have gotten involved in the store. Her niece makes individual scented soaps and her nephew is in the process of making unique coasters. Her husband and brother-in-law even made her a custom wooden cash wrap counter.
 
Varner shared the story behind the name of her boutique, inspired in part by her 1-year-old daughter Luna.
“When she was born, we were discussing what kinds of flowers we wanted to put around our house and I picked heather flowers – which I later discovered that the scientific name is Calluna Vulgaris,” Varner said. “We would call Luna our little Calluna flower. I jokingly said I should name my future boutique Callunas – and it just kind of stuck.”
 
The boutique is open 10-7 Monday through Friday and 9-5 Saturday. It will be closed Monday, July 5 for the 4th of July holiday.
 
Gift cards are also available for purchase.Varner’s initial special is 25% off a bralette with purchase of dress or tank.
 
Varner and her husband KJ have three children: Luna, 9-year-old Jenson and 14-year-old Aidan. 

Share


Sign up/stay connected

Create your profile to start adding photos, posting comments, and more.

SIGN UP

Ad
Ad
Ad

Blogs [ view all ]

  • Photo

    From the Bench: Recalling My Friend D.D....

    It was mentioned in the obituary. In fact, it was very concise and to the point in a memorial so loaded with good deeds an...

    Posted by Jeff Toquinto

  • Photo

    Time Travel: Johnson Avenue "Pre-Sheetz"...

    Look familiar? If it doesn't, it's because today this area of Johnson Avenue is completely built up. Th...

    Posted by Dick Duez

  • Photo

    The Grapevine: Reading is Perfect Activi...

    We can positively announce that summer is on its way.   We now have longer days and the daylight hours seem t...

    Posted by Rosalyn Queen

  • Photo

    Crisis Chronicles: It Takes a Village

    Around 5 p.m. on Friday, May 30th, my phone started buzzing with weather alerts. This spring has been particularly int...

    Posted by Tim Curry

  • Photo

    ToquiNotes: Recalling One of the Best Re...

    I’ve had my share of good food in my life. On the culinary front, if you’re fortunate enough to be living here in the...

    Posted by Jeff Toquinto

  • Photo

    It's Happening: Baylor Comes Home

    Many have been following the journey of 2-year-old Baylor Waggamon since early-2025 when he was awaiting a heart transplan...

    Posted by Julie Perine

  • Photo

    Love and Light: Sweet Honeysuckle

    One of the simple pleasures of living in Bridgeport, West Virginia is tasting the little drop of nectar inside the rip...

    Posted by Leigha Randolph

Calendar [ view all ]

Fri
4

Fireworks on the Hill

Tue
8

Kidding Around Yoga (Bridgeport Public Library)

Tue
8

NARFE MONTHLY MEETING

 



Bridgeport, WV
Editorial Board Advertise Privacy Policy Contact Us
FacebookTwitterInstagramYouTubeRSS

©2014 Connect Bridgeport.